Tutsirai Jenje is a passionate and experienced brand-building expert whose mission is to help individuals/business successfully develop and launch brands that sell.
Tell me about yourself, i.e., line of work, education, and career?
I am a passionate and experienced brand building coach whose mission is to help individuals successfully build and launch brands that sell!
What inspired you to pursue your line of work/business, and how much work did it take for you to get where you are now?
My brother, Pathias Maigurira, inspired me. We both loved art, and through the world of graphic designing, we were able to express our creativity working with various brands. The journey to where I am now has taken twelve years of preparation working in the advertising and marketing industry. I started as a Junior Designer and held various positions until I finally became Creative Director, a post I held for six years. Currently, I run my own business as an online course creator, providing training services on Brand Building. Additionally, I am the co-founder of Artworks Advertising, a marketing agency established in partnership with my brother.
Every journey has its share of challenges; what were yours? Did you ever feel like giving up? If so, what kept you going?
My first challenge was when I left Uni in 2009 (do not calculate my age ha ha ha) to get into the industry. I quickly discovered that there were very few women pursuing graphic designing as a career. As a result, I was often the only female in the room, making me feel lonely at times. Also, working in a predominantly male environment meant I frequently had to prove myself and my capability. Despite the challenges, I never gave up nor succumbed to the pressures. My aspiration to one day impact the lives of fellow Africans through my work kept me going. I believe that Africa is rich in ideas; I am therefore on a mission to help companies and individuals tell their story through beautifully designed graphics and well-written content that speaks to clients.
Any notable milestones/achievement you would like to share?
In 2010 I represented Zimbabwe and Africa at the Safe Spaces Conference held in Doha, Qatar. The event reached out to graphic designers from across the world to create impactful graphics encouraging the provision of shelter for every child.
Last year I was awarded the 2020 Activation Freedom Award from The American Association of Female Entrepreneurs for outstanding business growth
What is the big picture, i.e., where to from here?
My goal is to be an inspiration and mentor to all desiring to step out of the ordinary and live a life that fully expresses their God-given gift.
What word of advice would you like give to others reading your story?
Don’t give up! No matter how tough it gets, know that your future self is cheering you on. He/she is thanking you for every step you take, every good decision you make concerning your spiritual growth, relationships, career, finances, and every other area. In everything, remember that God created you in such a unique way that there is no one else like you. You have ideas that Africa needs to progress to the next level, so do not hold back!
Interesting Fact: I love and am good at singing. I also impersonate people for fun.
Connect with Tutsirai (click the links):
Facebook: Tutsirai Jenje
Whatsapp: +263 772 357 716
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